Innovation, quality and problem solving, since 1849

Zinsser was founded on these principles in 1849 and has remained true to its original charter for more than 150 years.
Zinsser was founded by William Zinsser (pictured below) in 1849. In its long history, Zinsser has established itself as a brand associated with unique, problem-solving products that address the needs of professional contractors and DIYers.

Problem solving products

Zinsser has earned a reputation as a company that listens to contractors and develops new products – or adds features to existing products – to meet their changing needs.
That’s why Zinsser has expanded its primer technology to include new high-performance, low VOC primer-sealers; leads the industry in the development of products that improve wallpaper hanging and removal; and is constantly researching and developing new products for the long-term prevention of mould and mildew.
At Zinsser we deliver world class products that meet “real world” challenges, providing tried and tested solutions to painting problems. Our patented B-I-N primer (pictured below), for example, has never been matched or bettered!
We remain true to the traditions of innovation and quality established by our founder, William Zinsser: to develop problem-solving products that people can depend on. By sticking to these principles we have made Zinsser the primer of choice for the professional painter.


  • Fast drying
  • Superior adhesion to glossy surfaces
  • High-hiding formula blocks stubborn and persistent stains
  • Seals porous surfaces
  • Can be applied in freezing temperatures
  • Permanently blocks every kind of odor
  • Seals bleeding knots and sap streaks
  • Dried film is non-toxic and hypo-allergenic


  • Seals stains of graffiti, grease, rust, cedar & redwood tannin
  • Rust inhibitive coating, ideal for new metal
  • Adheres to most surfaces without pre-sanding or deglossing
  • Fast drying
  • White and pastel shades


  • Primer for every project – inside and outside
  • Adheres to most surfaces
  • Fixates chalky substrates
  • Seals porous substrates
  • Seals stains, even water and smoke stains
  • Dry in 30 min., recoatable after 1 hour
  • 12,5 pH Alkali resistant
  • Ultra low VOC
  • White, tintable in pastel colors (max. 1% universal colorants)


  • Stops up to 2,5 bar water pressure (twice the strength of latex waterproofers)
  • Prevents water-seepage through cement, masonry and concrete block walls and basement floor
  • Protection of the dried coat against fungal degradation
  • Can be applied to wet or dry surfaces
  • Smooth, non-yellowing eggshell finish
  • Interior or exterior application
  • Prevents recurring efflorescence
  • Fast drying
  • Great for alkaline surfaces up to 12.5 pH


  • Protection of the dried coat against fungal degradation
  • Self-priming
  • Good adhesion on glossy and hard-to-paint surfaces
  • Easy application properties
  • Durable, washable, moisture resistant finish
  • Low odor
  • Fast drying
  • Excellent hiding power
  • Resists dirt pickup